(Solved) How Do Marketers Perceive Products?

Another interesting application of Weber’s Law is in our everyday shopping behaviourr Our tendency to perceive cost differences between products is dependent not only on the amount of money we will spend or save, but also on the amount of money saved relative to the price of the purchase 👍 For example, if you were about to buy a soda or candy bar in a convenience store, and the price of the items ranged from $1 to $3, you would likely think that the $3 item cost “a lot more” than the $1 item 🤓 Now imagine comparing the costs of two different music systems. One cost $397 while one cost $399. Probably you would think that the had cost of the two systems was “about the same,” even though buying the cheaper one would still save you $2. [1]
Comprehension/ Interpretation is: The gateway to perception, according to the above statement. You must communicate something lasting and substantial once you have cleared the gate. Comprehension is the ability to understand what someone else means. Develops about a stimulus in order to assign meaning It. This is because when someone visits your page, make sure that they understand what you are all about. If you’re going to have a company page on a social network, don’t host a lifeless, dull page or else consumers may form a negative perception of your company. Interpretation is constructed as needed based on two major factors: The “actual” stimulus and prior expectations. Grace P. From Saltillo (Mexico) on February 4, 2021. [2]
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Jaren Pritchard dlmmarketing.com.auAccording to, consumers judge quality on the basis of many informational cues. Sometimes, the price is used to indicate quality in absence of any direct experience. Images of retailers can influence consumers’ decisions about where and what products they buy. The perception of price and the image of the store can have an impact on how consumers view their products. It also has an effect on producers. A favorable image helps manufacturers sell their products more easily than the ones with negative or unfavorable images. This information was provided by Luismiguel Tatum, Yanshi (China) who brought it to our attention. [3]
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Further material available businessmanagementideas.com This also shows how a marketer can focus on one message and not the others when he visits an exhibition or fair. It may be the message that speaks loudest or that has the most relevance to the consumer’s needs and wants. Or it could be one that looks attractive, such as a promotion or sale. If a Nescafe coffee seller is in dire need of caffeine, then a customer would respond to that message. Or, an announcement from an apparel company about a 20% off would also be acceptable. We are grateful to Brnadon Lind, Hamhung (North Korea) for his revision. [4]
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Refer to the Article

  1. https://kpu.pressbooks.pub/introconsumerbehaviour/chapter/the-perceptual-process/
  2. https://www.boomtownig.com/dmtrends/consumer-perception-in-social-media/
  3. https://www.dlmmarketing.com.au/consumer-perception/
  4. https://www.businessmanagementideas.com/consumer-behavior/consumer-perception/21526
Mehreen Alberts

Written by Mehreen Alberts

I'm a creative writer who has found the love of writing once more. I've been writing since I was five years old and it's what I want to do for the rest of my life. From topics that are close to my heart to everything else imaginable!

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