Kelly-Anne Kidston
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Golin has been around for just over 64 years 😊 They see themselves as a progressive PR agency making a difference in a time where attention is hardest to attract and hold 🙌 Their progressive nature is driven by data that influences the customer journey, a critical component in today’s evolving marketing world. Their services include content creation & production, content discovery & amplification, crisis management, data & analytics, employee engagement, inclusion & lgbtq+ strategy, influencer marketing, media relations & training, public affairs, social media, social purpose and UX/UI design. Their clients include Tiny Tickers, Pepsi, Mattel, MacDonald’s, Lexus, Porshe, Roche and more. Golin is also a global firm with offices in Noth America, Asia and EMEA. [1]
By now you should have everything you need to hire just the right PR agency for your brand. But once you hire an agency, your job isn’t done. For the best results, be ready to act as a partner to ensure that the strategy and messaging they produce is what you want. The 9 tips for hiring a PR agency that we’ve shared here are a great starting point to help you find and engage the right PR agency for your brand. With so many PR agencies of all sizes available that are ready and willing to create and maintain a positive reputation for your brand, you’ll find the perfect match in no time! (last revised 26 days ago by Shelley Arce from Calgary, Canada) [2]
As you understand, all this data gathered from Mentionlytics is HUGE. It can be very simply presented however, and you can easily see how your Brand is going in a blink. But what happens when you are looking for something that happened in the past? You want to see how some publicity effort went a year ago, as you are about to launch something similar. Well, this is super easy here. You can just switch dates to the period you are interested or just use keywords related to what you are looking for. You will find everything you need within seconds. A precious archive or your Brand Image! (edited by Jeffrey Wilson from Shangyu, China on February 28, 2021) [3]
Pragencyone.co.uk goes on to explain that what a PR company delivers for its clients depends on the brief given to the consultancy. A company might want to build brand awareness, improve or defend its reputation, or use digital PR to drive increases in search engine visibility. Alternatively, a firm might want to engage local communities, deliver corporate social responsibility, launch a product or improve the corporate profile of its CEO. There are many more services that a PR agency can be used to deliver. In short, most business activities need a PR agency to manage conversations of some form with the public, customers and other stakeholders. It all starts with a brief. (last edited 97 days ago by Regino Tatum from Kuala Lumpur, Malaysia) [4]
