Is A Website A Marketing Channel? [10 Replies Found]

Almost all people using the Internet are familiar and are making use of search engines to look for anything there is they want to know or are searching for 🙌 In fact, up to 93% of online experiences happening to these people usually begin by using a search engine 🙈 People use search engines to look for information about a brand, product or services, and up to 59% of search engine users each month find a local business to satisfy a particular need. SEO involves several activities like keyword research, making use of both on-page and off-page optimization, linkable assets creation, organic link building and other related activities. [1]
Once you’ve established your KPIs, you’re ready to move on to the next step, which is to define your target audience. You’ll start with all the basics – age, gender, income level, etc. But don’t hesitate to go much deeper and get into behaviourss and psychographics. For example, are members of your target audience sports fanatics? Do they drink wine? Are they responsible for a global enterprise, or a small local company? Do they sell to the government? What’s risky or trendy in their industry right now? You can use all that information (and more) to fine-tune the targeting of your online display campaign. (last emended 13 days ago by Tacoya Linton from Baishan, China) [2]
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Much has been made of the shifting paradigms in SEO and the difficulty in securing traffic from other sites without some form of payment. Some key publishers are putting a lot of their content onto platforms like Facebook, while others are trying to forge their own more independent way ahead. Many of these Channels have been bossed by Advertisers for quite some time now, but with Ad-blockers and other types of privacy and reader personalisation apps springing up, that hegemony is being challenged too. I can’t see that Web Retargeting has any sort of big future either with the rapid growth of ad and cookie blockers. (modified by Maria Green from Zunyi, China on May 1, 2021) [3]
Digital marketing is on the rise – surpassing spend on traditional marketing for the first time ever in 2019. This is because consumers are increasingly present on online channels. With this increased use of technology, digital marketing platforms have become essential to the digital marketing world. Tech advancements such as AI and machine learning, make marketers better equipped with the marketing technology they need to reach consumers on digital devices at just the right moment.This is opposed to traditional marketing methods – which have to be planned and placed well in advance. Platforms such as Facebook, Instagram, Tik Tok, and blogs have now taken over the digital marketing space. Consider the following: (revised by Madara E. From Zhoukou, China on February 16, 2020) [4]

Article References

  1. https://digitalmarketingphilippines.com/how-to-choose-the-best-digital-marketing-channel-for-your-business/
  2. https://act-on.com/blog/digital-marketing-7-essential-channels/
  3. https://www.affino.com/blogs/blogs/website-still-considered-most-important-marketing-channel-for-majority-of-businesses
  4. https://www.marketingevolution.com/marketing-essentials/what-is-a-digital-marketing-platform-marketing-evolution
Kelly-Anne Kidston

Written by Kelly-Anne Kidston

I am a writer of many words, from fiction to poetry to reviews. I am an avid reader and a lover of good books. I am currently writing my first novel and would love to find some beta readers who are interested in getting an early look.

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