“We are looking forward to working with brands and former customers as we restructure and operate the Chef’d assets,” said Robert T 👍 Jones, president of True Food Innovations, who prior to leading True Food Innovations served as SVP business development at Chef’d 🙌 We have developed long-lasting retail meals kits that are safe for shelf life under True Chef brand, and we’re taking advantage of the chance to purchase Chef’d assets 😊 The transaction would be beneficial to the business right away 🙈 We believe the retail channel will continue to grow and we will concentrate our efforts on that portion of the Chef’d business 👍”
“We are looking forward to working with brands and former customers as we restructure and operate the Chef’d assets,” Robert Jones, President of True Food Innovations and a former Senior Vice President of Business Development for Chef’d, said. “We have already developed and are in the market with long shelf-life retail meal kits under the brand of True Chef, so we seized the opportunity to acquire the assets and brand of Chef’d as the transaction will be accretive to our business from day one. We believe the retail channel will continue to grow and we will concentrate our efforts on that portion of the Chef’d business.” (emended by Honora Ziegler on October 1, 2020)
Further reading can be found at thespoon.techFor many meal kits companies, this has meant that they are moving into grocery stores. From a customer’s perspective, this makes sense because it offers more flexibility and is compatible with current shopping patterns and meal planning. Startups in this space may not have the option of buying meal plans from the supermarkets, as they are becoming increasingly crowded. Home Chef was bought by Kroger, Albertsons has Plated, and Amazon/Whole Foods as well as Walmart all have their own lines of meal kit. It’s safe to assume that those retailers will push and market their own meal kits over any third party ones.
According to Yen Alfaro foodnavigator-usa.com, home Chef: Speaking to FoodNavigator-USA in early May, chief revenue officer Rich DeNardis said: “In 2017, Home Chef grew revenue by 150% and with two profitable quarters in 2017 on record, we are targeting full year of profitability in 2018. Speaking to us in late May after Kroger completed its deal to acquire Home Chef, DeNardis said Home Chef meal kits would roll out in selected Kroger stores later this summer in standalone coolers: “The challenge all the meal kit companies have is that we’re all solving the dinner next week problem, but not the dinner tonight problem. It’s about being there whenever and wherever consumers are thinking about dinner.” (credit to Tannette Poe for their revision).