West went on several concert rants and interviews in 2013, making claims that he was a modern-day Shakespeare and Walt Disney, comparing himself to Steve Jobs, and demanding investments from Google for his ideas đ He also admitted that he was in debt đ Nike Inc. Took the brunt of Westâs firestorm as he had said that he was not receiving royalties in his deal with the sportswear company because he wasnât an athlete. He had also spoken of being marginalized and forced to work like he was only a rapper and not a creative, and being forced to only work on T-shirts. This seemed random for casual and loyal fans of his music, but in 2010 he had made similar remarks during a speech he had given for the Accessories Councilâs annual ACE Awards. [1]
When Nike didnât offer Kanye the design deal he had felt he deservedâone that should have included royalties on every pair of sneakers sold, according to an interview West gave to Hot 97 personality Angie Martinezâhe lampooned the brand for âmarginalizingâ him due to his celebrity status. West told Martinez about a time when he asked Nike when the Air Yeezy 2 Red Octobers were set to release. When they replied, âWe donât know,â he had taken it as a sign that he was being cut out of the brandâs braintrust and, above all, completely undervalued as a creative entity. On the Breakfast Club radio show in November 2013, he had said, incredulously, that Nike had not asked him to design new products in almost three years despite the success of the Yeezys. In Westâs view, Nike had grown weary of his accomplishments, fearing that by giving him a broader design deal, they would be opening the door for his products to eventually compete with, or even overshadow, Nikeâs main line designs. As West said in a separate radio interview with Hot 97, âAs soon as was too big, itâs scary. Nike is, like, âNo. Weâre not going to let you blow to level. We already have Jordan Brand, we already have that one baby. And we donât even like that we have to compete with brand Jordan.â (we appreciate Jessaca Minton from Yerevan, Armenia for the heads up). [2]
As per the specialists at famousfashiondesigners.org, moving on, West introduced DW Kanye West in 2011. It was a fashion brand for women. The line was shown at Paris Fashion Week with support from Jeremy Scott, Olsen sisters, Azzedine AlaĂŻa, Olivier Theyskens, Dean and Dan Caten. His show received mixed comments more towards negative remarks from Style.com, The Wall Street Journal, International Herald Tribune, Harperâs Bazaar, The Daily Telegraph, Elleuk.com, and several others. In 2012, he launched another fashion collection at the same fashion event. This time the reviews contained positive remarks on the presentation. A year later, a well-known sports company Adidas confirmed its collaboration with West. [3]
808s & Heartbreak is one of Kanyeâs more divisive albums. Released in November 2008, shortly after the Graduation-heavy âGlow In The Dark Tourâ drew to a close, 808s & Heartbreak represents a massive break from so-called collegiate Kanye. His sound is brooding, introspective and heavily auto-tunedâas was the trend at the time (ultimately one he’s having helped set across the industry). Inarguably, it was different and, arguably, it paved the way for the kind of rap that Drake became a superstar making. 808s & Heartbreak was the result of creative experimentation and while West was experimenting musically, he was also beginning to experiment more seriously with fashion. [4]
Article References
- https://wwd.com/fashion-news/fashion-features/kanye-west-fashion-yeezy-louis-vuitton-fendi-1203528604/
- https://www.gq.com/gallery/the-unabridged-history-of-kanye-west-as-fashion-designerand-the-11-year-road-to-todays-adidas-show
- https://www.famousfashiondesigners.org/kanye-west
- https://www.grailed.com/drycleanonly/who-is-kanye-west