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What Are The Principles Of Mcdonaldization? (TOP ANSWER)

You might be wondering why Disney cartoons are between 75 to 83 minutes long. They include jokes and subplots that feature furry woodland animals or kitchen tools, as well as subplots about adults. Coincidence, you say? Ever wonder why some music groups seem to stick with the same ‘sound,’ especially groups where actual musical talent might be in short supply, but where good marketing can be the difference between Britney Spears and The Shaggs? Predictability is often tied up with ‘branding.’ Corporations often market not the products they make these days, but their ‘brand.’ Disney sells ‘magic‘ and ‘family,’ for instance, and if it isn’t about magic and family, then they sell it under a different ‘brand’ (like Touchstone Pictures, or Miramax) 🙌 [1]
George Ritzer has taken the key elements from Max Weber’s writings, expanded on them and developed a critical analysis about the effect of social structure change on the human relationship and identity. Weber’s study of contemporary society focused on the concept of Rationalization. It was a process by which old modes of thinking are being replaced in favourr of an efficient and formalized method of social control. Weber identified the Bureaucracy, a huge, formal organisation with an established hierarchy structure and well-established divisions of labor. It also has written regulations and rules. Weber believes that this is the ideal example of the process. The process of rationalization is not limited to the bureaucratic organisation. However, they also represent human interaction and thought. It affects every facet of daily life. Ritzer suggests in the latter part of the Twentieth Century that the structured socially of fast food restaurants has been the organizing force which extended the rationalization process further into everyday interactions and personal identity. McDonald’s is a good example of such a process. [2]
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Lenny Darling socialsci.libretexts.org, describes how “McDonaldization” is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). Ritzer describes McDonald’s as a reconceptualization or rationalization. This is the shift from traditional modes of thinking to scientific management. Ritzer defines rationalization as the substitution of traditional, valued, or emotional motivations for behaviourr in society by rational and calculated factors. Max Weber had used the model for the bureaucracy as an indicator of how society was changing. Ritzer believes that the fast food restaurant is a more accurate representation of modern societies. In Ritzer’s book, McDonald’s serves as the case model of this process in the 1990s. [3]
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Based on an article by gradesfixer.comGeorge Ritzer (sociologist) outlines four key principles of McDonaldization in The McDonaldization of Society. The first of these principles is efficiency, defined as “the optimum method for getting from one point to another” (Ritzer 13). On my visit to each, McDonald’s and Starbucks both had efficient methods to ensure their customers ordered and received their food and/or drink in as little time as possible. I foundad found McDonald’s to be much quicker in getting customers their order, considering most of the food is prepared ahead of time. I ordered a milkshake at McDonald’s, which was dispensed from a machine and handed to me, all in under a minute. Starbucks uses this same pre-made method. Pre-made food items such as bagels and sandwiches are all prepared in advance and warmed when customers order them. On the other hand, Starbucks’ baristas make their speciality drinks (or anything that is not plain coffee) manually, right after the customer orders. It is slower times of the day, like 1PM when I visited, Starbucks’ efficiency is rarely a problem. However, at busier times of the day (8AM or noon), I’ve noticed customers tightly piled up next to the barista’s counter, waiting for their food or drink. These customers are especially common at Starbucks, where there is little standing room. I noticed another difference in efficiency when the McDonald’s employee who handed me my drink asked how many creams I wanted (I foundad found this odd since I ordered a milkshake). Oppositely, Starbucks has a milk and sugar counter in order to save the time and effort of the barista’s. Jack Evans (from Salvador, Brazil, October 23, 2020) revised this article. [4]
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These specialists are available at web.simmons.edu These effects aren’t limited to the industry, but we should also note that they can be observed in other sectors as well. The movement toward rationalization in higher education has had an enormous impact not just on content but also how courses are presented to the society. This has obviously had the greatest effect on information sector. The main purpose of this paper is to examine these changes and determine if the foursome efficiency, calculateability, predictability, and control only have an effect on the positive side of using information technology. There may also be more subtle influences behind the rationalization in operating systems, hardware, and search engines. Will Manley, an acknowledged library commentator has said that, despite the librarians’ desire to be efficient, information is still a valuable commodity. This has significant implications for technology used to store and disperse information. Cori Marino updated this version on March 25, 2019, with new information [5]
Oxfordreference.com Here are more details. The author of this term, the American sociologist George Ritzer, defines McDonaldization as ‘the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world’ The McDonaldization of Society (1993) Max Weber’s theory about the rationalization and rationalization of modern society is shown in the manner that the hamburger restaurant prepares its food. It uses scientific management techniques and fordism, which guarantee customers predictability and efficiency. Customers are not surprised when the hamburgers they order are identical around the globe. Ritzer says that such rational production and consumption methods are increasingly being applied to all sectors of the service industry. We now have junk-journalism (inoffensive and trivial news served up in palatable portions), and ‘McUniversities’, featuring modularized curricula, delivering degrees in a fast-track pick-and-mix fashion to satisfy all tastes. They are often repackaged to appear new, which can mask the lower quality. Modified by Anna W. From Guangyuan (China) on April 25, 2021 [6]

Refer to the Article

  1. https://people.eou.edu/socprob/readings/week-6/mcdonaldization-applying-the-principles/
  2. https://www.cpp.edu/~ddwills/courses/ant352/readings352/McDonaldization.htm
  3. https://socialsci.libretexts.org/Bookshelves/Sociology/Introduction_to_Sociology/Book:_Sociology_(Boundless)/06:_Social_Groups_and_Organization/6.04:_Bureaucracy/6.4C:_The_McDonaldization_of_Society
  4. https://gradesfixer.com/free-essay-examples/the-four-principles-of-mcdonaldization-process-and-how-their-work/
  5. http://web.simmons.edu/~chen/nit/NIT’96/96-171-Larney.html
  6. https://www.oxfordreference.com/view/10.1093/oi/authority.20110803100143883
Kelly-Anne Kidston

Written by Kelly-Anne Kidston

I am a writer of many words, from fiction to poetry to reviews. I am an avid reader and a lover of good books. I am currently writing my first novel and would love to find some beta readers who are interested in getting an early look.

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